![]() I was inspired by his resolve during the difficult times of his Presidency. I was inspired by the adversity the man overcame (he was paralyzed from the waist down when he ran for President). I was truly inspired by my visit to FDR’s home and Presidential Library. I can see you seated in the big armchair in my living room, pipe in mouth and talking on the crisis that confronts us all, telling me in words that I could understand what you had done and the reasons for your action. I want to thank you for your visit at 10 o’clock Sunday night. Here’s an excerpt from a response FDR received after the broadcast above: People built trust and confidence through FDRs fireside chats He is speaking directly to you in language that is direct, to the point, and personal. I’d encourage you to imagine yourself sitting in your (probably rural) living room, turning on the radio and listening to the President speak to you: FDR was reaching people in a unique and personal way over radio. The difference between connecting and not connecting with people is meaningful for a business or a President.Īfter the fireside chats started, White House inbound mail went from 5,000 letters to 50,000 a week. Most still go with a formal, un-relatable tone. What’s amazing is how many companies and people have forgotten how to do this since the 1930s. This level of intimacy with politics made people feel as if they too were part of the administrations decision-making process and many soon felt that they knew Roosevelt personally and most importantly, they grew to trust him. He was connecting with people at scale the way you do when you write conversationally in email. Take a look at how people describe FDR’s fireside chats:įDR was speaking to people over radio in a relatable way. Walking around the exhibit in the Presidential Library, I read this blurb and excitedly took a picture of it for you. What does FDR have to do with content marketing and email? However, I left with a strong admiration for him. On Sunday I went to Hyde Park, New York to see FDR’s childhood home and the Presidential Library that sits next to it.īefore this weekend I knew very little about FDR. In his second term, the US entered World War 2. He became President during the height of the Great Depression. ![]() ![]() Franklin Delano Roosevelt had a Presidency filled with adversity.
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